Morrow Equipment Announces Peter Juhren’s Retirement and Leadership Succession
30-Second Takeaway
Morrow Equipment has announced that Peter Juhren will retire at the end of 2026 after 46 years with the company and its predecessor organisations. Mike Heacock, currently vice president of sales, will succeed him as president and chief operating officer, while Juhren serves as president emeritus through year-end to support the transition. Cavan Davies will become chief administrative officer, Andrew Stalter will take over as vice president of sales, and Chris Smith will continue as vice president of service. The appointments bring together an established management team as the Salem, Oregon-based tower crane and construction hoist specialist prepares for its next phase.
Morrow Equipment
Morrow Equipment Company has outlined its leadership succession plans ahead of Peter Juhren’s retirement at the end of 2026. Juhren’s departure concludes a career that began as a service technician in 1980 and progressed through the company’s service and crane operations departments. He became president and chief operating officer six years ago.
He will remain involved as president emeritus through the end of the year, helping oversee the handover to a management team he has spent several years mentoring.
Peter Juhren’s 46-Year Career
Juhren’s progression from field service to executive leadership gave him experience across the technical and operational sides of the tower crane business. In announcing the transition, Morrow credited him with helping build the company’s management team and preparing the organisation for future challenges.
John Morrow, co-founder and non-executive chairman, said:
“We owe Peter a huge measure of gratitude for all his contributions to the company over the many years of service and for the great leadership he has provided in the past six years. He has been critically instrumental in attracting and grooming the next generation of our management. Peter’s leadership, industry expertise, and vision have been instrumental to Morrow Equipment’s ability to build a resilient, agile, and dedicated organization that is prepared to meet the challenges and opportunities ahead.”
Mike Heacock to Become President and COO
Mike Heacock will succeed Juhren as president and chief operating officer, moving from his current position as vice president of sales. Heacock joined Morrow in 2020 and brings more than 30 years of tower crane industry experience. His previous roles include vice president of sales at Manitowoc and work with Coast Crane in Seattle.
His appointment places an experienced tower crane executive at the head of the company, supported by the wider leadership team. Heacock said he looks forward to working with the executive team and employees to achieve success and exceed customers’ expectations.
Cavan Davies Takes New Administrative Role
Cavan Davies, currently vice president and general counsel, will move into the newly created position of chief administrative officer. His responsibilities will encompass human resources, insurance, risk management, legal matters and contract administration.
Davies joined Morrow in 2020 following a career in private legal practice. The new role brings several corporate support functions under his oversight as part of the revised management structure.
Andrew Stalter Promoted to Vice President of Sales
Andrew Stalter will become vice president of sales, succeeding Heacock in the commercial leadership role. Stalter previously served as Morrow’s business development manager. Before joining the company, he was sales and service manager for Liebherr USA across North and South America.
His background combines business development with manufacturer-side sales and service experience in the crane industry.
Chris Smith Continues as Vice President of Service
Chris Smith will remain vice president of service, providing continuity within Morrow’s technical support organisation. Smith joined the company in 2008 and has held a series of training and service management positions during his 18 years with the business. The leadership changes therefore combine promotions into new responsibilities with continued oversight of the service department.
About Morrow Equipment
Morrow Equipment is a tower crane and construction hoist specialist headquartered in Salem, Oregon. Brothers John and Richard Morrow established the company in 1968, building a business focused on equipment and support for construction projects.
The company supplies Liebherr tower cranes and represents Alimak Scando construction hoists. Its offering encompasses equipment rental and sales alongside parts and project support, giving contractors access to lifting and vertical access equipment through a specialist organisation.
Morrow describes its fleet as the largest tower crane and construction hoist fleet in North America. Its services also include training and turnkey operations, supporting customers beyond equipment supply.
Official website: www.morrow.com
Frequently Asked Questions
When will Peter Juhren retire?
Juhren will retire at the end of 2026 after a 46-year career with Morrow and its predecessor organisations.
Who will succeed him as president and COO?
Mike Heacock, currently Morrow’s vice president of sales, will become president and chief operating officer.
Will Juhren support the leadership transition?
Yes. He will serve as president emeritus through the end of 2026 to help oversee the transition.
What other leadership changes were announced?
Cavan Davies will become chief administrative officer, Andrew Stalter will become vice president of sales, and Chris Smith will continue as vice president of service.
What equipment does Morrow supply?
Morrow specialises in tower cranes and construction hoists, including Liebherr tower cranes and Alimak Scando hoists.
