Sarens USA Appoints Victor Martinez as Country Manager
30-Second Takeaway
Sarens has appointed Victor Martinez as country manager for the United States, with responsibility for its nationwide strategy and operations. He joins from Ameco, where he spent the past four years as strategic account director for the Gulf Coast region, based in Houston. His remit includes implementing a fleet modernisation and sustainability programme focused on more energy-efficient equipment and cleaner operating methods. Martinez brings experience from Ameco, Equipment Depot, Mammoet and Crane Service to the leadership of Sarens’ US business.
Sarens USA
Belgian crane rental, heavy lifting and engineered transport group Sarens has named Victor Martinez as its US country manager. He will oversee the company’s strategy and operations throughout the United States, alongside a programme to modernise its fleet and improve operational sustainability.
Martinez joins Sarens from South Carolina-based construction site services company Ameco. His most recent position was strategic account director for the Gulf Coast region, a Houston-based role he held for four years.
Fleet Modernisation and Operational Priorities
Martinez’s responsibilities include implementing a fleet modernisation and sustainability programme that will move the US business towards more energy-efficient equipment and cleaner working methods. His remit covers both the company’s operational capabilities and its strategic direction.
In his statement on the appointment, Martinez identified technical capability, responsiveness and sustainability as priorities. He also highlighted supporting the US energy transition and delivering engineering solutions for large projects.
Martinez said:
“Today, more than ever, the US market demands a strategic partner with advanced technical capabilities, agility, and a strong commitment to sustainability. My goal is to boost our operational capabilities, support the nation’s energy transition, and ensure we continue delivering safe, efficient, and innovative engineering solutions for our clients’ megaprojects. I am grateful for the trust placed in me to lead Sarens in the United States at such a pivotal moment for our industry.”
Career Across Equipment Services and Heavy Lifting
Martinez began his construction-related career with Ameco in Mexico in 1998. He progressed through increasingly senior positions, including responsibility for the industrial division, site services and fleet services.
In 2008, he transferred to Ameco’s headquarters in Greenville, South Carolina, as director of global accounts. The following year, he returned to Mexico as vice president of sales for Mexico and Central America.
He left Ameco in 2016 to become general manager at Equipment Depot. Two years later, he joined Mammoet as director of business development, based in Houston.
In 2021, Martinez moved to a similar position with Denver-based heavy lifting company Crane Service, continuing to work from Houston. He returned to Ameco in 2022 before taking up his new role with Sarens.
Experience in Technical and Commercial Operations
Sarens highlighted Martinez’s experience across heavy equipment operations, specialised transport and project logistics. His previous responsibilities have included team leadership, project portfolio management and the commercial and operational performance of equipment fleets.
Sarens said:
“Victor Martinez brings experience in heavy engineering, specialised over-dimensional transport, complex logistics, and technical operations. His background includes leading multidisciplinary teams, managing complex project portfolios, and overseeing the commercial and operational performance of heavy equipment fleets.”
US Operations
Sarens has operated in the United States since 2009, with its US headquarters in Houston, Texas. Its American operations serve civil and industrial projects, wind farms, maintenance turnarounds and taxi crane rental requirements.
The business provides mobile and crawler cranes, self-propelled modular transporters and specialised equipment for lifting and moving heavy or oversized loads. Its US network includes operations in Texas and Florida.
About Sarens
Sarens is a Belgian international group providing crane rental, heavy lifting, engineered transportation and special rigging services. Its equipment and engineering capabilities support projects ranging from individual crane assignments to complex lifting and transport operations.
The group operates through more than 100 entities across 70 countries and employs approximately 6,500 people. Its services combine cranes, transporters and specialised rigging equipment with engineering and project execution support for construction, infrastructure, energy and industrial customers.
Official website: www.sarens.com
Frequently Asked Questions
Who is the new country manager for Sarens USA?
Sarens has appointed Victor Martinez as country manager for the United States.
What will Victor Martinez be responsible for?
He will oversee US strategy and operations, including the implementation of a fleet modernisation and sustainability programme.
Where did Martinez work before joining Sarens?
He was strategic account director for Ameco’s Gulf Coast region, based in Houston. His career also includes roles with Equipment Depot, Mammoet and Crane Service.
What is the focus of the fleet modernisation programme?
The programme will move the US business towards more energy-efficient equipment and cleaner operating methods.
What services does Sarens provide in the United States?
Sarens provides crane rental, heavy lifting and specialised transport services for customers including civil and industrial contractors, wind projects and maintenance operations.
