WireCo appoints Damiano Violi as COO for Europe and Rest of World
30 Second Takeaway
WireCo has appointed Damiano Violi as Chief Operating Officer for Europe and Rest of World. He will report to CEO Keith White and oversee the company’s regional supply chain, with priorities including service levels, cost productivity, capacity utilisation and operational performance. Violi brings more than 25 years of international experience in engineering, manufacturing, operations and executive leadership. Keith White will remain interim Europe President while Violi completes his onboarding.

Violi to lead regional operations
In his new role, Violi will oversee WireCo’s operations across Europe and the Rest of World region. His remit includes the regional supply chain and improving service, productivity and operational execution, supported by the WireCo Business System.
White said Violi brings experience applying operational priorities on the manufacturing floor, alongside an engineering background. Violi said his first priority will be to learn about the operations and the improvement opportunities identified by local teams.
Engineering and operations experience
Violi has more than 25 years of international experience across engineering, manufacturing, operations and executive leadership. His previous roles include operational improvement positions at CNH and Yanmar, as well as strategy and operations leadership posts at Honeywell and Eaton. Most recently, he led a business unit at fire truck manufacturer Magirus.
Originally from Italy, Violi holds an engineering degree from the University of Bologna. He has spent recent years working in Germany and speaks Italian, English, French and German. He is expected to relocate to Porto, Portugal.
Leadership transition at WireCo
Violi will report directly to WireCo CEO Keith White. White will continue as interim Europe President while Violi completes his onboarding, maintaining interim leadership responsibility for the region during the transition.
About WireCo
WireCo manufactures wire rope, synthetic rope, netting and electromechanical cable for applications across lifting, fishing, mooring and infrastructure. Its lifting products include crane ropes designed for mobile, crawler, tower and port cranes. The company serves customers globally through manufacturing and distribution operations across multiple regions.
WireCo’s portfolio includes brands such as CASAR, Union, Lankhorst, Camesa, Euronete and Oliveira. Its WireCo Business System provides a shared operating approach across the company’s brands and operations.
View website: https://www.wireco.com/en-us/about/about-wireco
Frequently Asked Questions
What is Damiano Violi’s new role at WireCo?
Violi is Chief Operating Officer for Europe and Rest of World, with responsibility for regional operations and the supply chain.
Who will Violi report to?
He will report directly to WireCo Chief Executive Officer Keith White.
What experience does Violi bring to the role?
He has more than 25 years of international experience in engineering, manufacturing, operations and executive leadership. His previous employers include CNH, Yanmar, Honeywell, Eaton and Magirus.
Where will Violi be based?
He is expected to relocate to Porto, Portugal. He has spent recent years working in Germany.
Who will lead WireCo Europe during the onboarding period?
Keith White will continue as interim Europe President while Violi completes his onboarding.










