DICA Strengthens Leadership Team with CFO and Marketing Director Appointments
- Meagan Wood
- Feb 24, 2025
- 3 min read
Updated: Jan 3
30-Second Takeaway
DICA has strengthened its leadership team with the appointment of Matt Sargent as Chief Financial Officer and Integrator, and John “Pinky” Jansen as Director of Marketing. The additions support DICA’s continued growth and commitment to engineered ground support solutions for the crane and construction industries. With expanded financial leadership and a renewed marketing focus, DICA is positioning itself to better serve customers with innovative, safety-driven products.
Key Appointments Support Continued Growth and Innovation in Engineered Ground Support
DICA, a leading provider of engineered outrigger pads, crane pads, and ground protection solutions, has announced two strategic additions to its leadership team. Matt Sargent has been appointed Chief Financial Officer and Integrator, while John “Pinky” Jansen joins the company as Director of Marketing.
The appointments support DICA’s continued expansion and reinforce its focus on delivering innovative, safety-driven ground support solutions for the crane, construction, and industrial sectors.
Leadership Additions Signal a New Phase for DICA
“These additions to our leadership team mark an exciting new era for DICA,”
said Kris Koberg, CEO of DICA.
“As we continue to expand our product lines, our focus remains on delivering innovative ground support solutions for our customers. Matt and Pinky are strategically positioned to help DICA advance our capabilities and ensure we meet the safety and productivity needs of the industries we serve.”
Matt Sargent Appointed CFO and Integrator
Matt Sargent brings extensive experience in financial leadership, strategic planning, operational finance, and business integration. Prior to joining DICA, he served as CFO for multiple organizations, where he managed complex financial operations, secured significant government incentives, and led mergers and acquisitions.
Throughout his career, Sargent has worked closely with executive teams on:
Strategic direction and long-term planning
Resource allocation and capital investment analysis
Budgeting, forecasting, and cash flow management
His financial expertise will play a critical role in supporting DICA’s growth while maintaining operational stability and customer focus.
“The financial expertise and strategic foresight Matt brings to the table will be instrumental in driving efficiency and long-term success,”
Koberg added.
“His leadership will not only reinforce our financial foundation but also propel us toward future growth and innovation.”
John “Pinky” Jansen Named Director of Marketing
John “Pinky” Jansen brings a diverse background in branding, omnichannel marketing, and strategic growth initiatives, with experience spanning the entertainment, B2B, and industrial sectors.
Since 2017, Jansen has worked closely with the crane and rigging industry, most notably through roles at Industrial Training International (ITI), where he helped drive brand expansion, digital growth, and industry engagement.
His experience includes:
Leading data-driven marketing strategies
Developing and executing high-impact digital advertising campaigns
Launching innovative, industry-focused marketing initiatives
“Pinky’s broad industry insight and innovative mindset to marketing will be essential in improving the user experience and expanding our brand,”
said Koberg.
“His expertise in modern marketing strategies will strengthen our connection with customers in new and meaningful ways, ensuring DICA remains a trusted leader in engineered ground support solutions.”
Strengthening the Foundation for Safety and Performance
Together, these leadership appointments reflect DICA’s commitment to strengthening both its operational foundation and market presence, while continuing to support crane owners, operators, and project teams with products designed to improve safety, stability, and productivity on site.
About DICA
DICA is a leading manufacturer of engineered ground support solutions, specializing in outrigger pads, crane pads, and ground protection products for the crane, construction, utility, and industrial markets. Known for its focus on engineering, safety, and education,
DICA designs products that help prevent ground failure, enhance crane stability, and reduce risk on job sites worldwide.
In addition to manufacturing, DICA is widely recognized for its industry education initiatives, including ground condition awareness training and resources that support safer lifting practices.
Website: https://www.dicausa.com
Ground Conditions & Safety Resources: https://www.dicausa.com/resources
Frequently Asked Questions
What products does DICA manufacture?
DICA designs and manufactures engineered outrigger pads, crane pads, and ground protection solutions used to improve load distribution and site safety.
Which industries does DICA serve?
DICA supports the crane, construction, utility, energy, and industrial sectors, providing solutions for both mobile and fixed lifting applications.
Why are ground conditions critical for crane operations?
Improper ground support is a leading cause of crane instability. Engineered ground protection products help distribute loads safely and reduce the risk of tip-overs or ground failure.
Does DICA provide training or education?
Yes. DICA offers industry education, safety resources, and ground condition awareness materials to support safer lifting operations.
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