Easy Lift Introduces New Livery to Mark 20 Years
30-Second Takeaway
Italian spider lift manufacturer Easy Lift has introduced a new colour scheme as part of its 20-year anniversary celebrations. The design combines a brighter orange with the company’s existing white and adds black to its machine livery. Easy Lift will gradually introduce the scheme on platforms produced from November 2026. The update retains the brand’s established orange identity while changing how the three colours are applied across its equipment.
Easy Lift
Easy Lift has refreshed its machine livery with a three-colour scheme intended to carry its visual identity into the company’s next phase. The Italian manufacturer will progressively introduce the design on platforms produced from November 2026.
The new appearance has been shown on an R180 spider lift and a 31 metre RA31 delivered to the Optimus Shopping Centre in Turkey. The change forms part of the manufacturer’s anniversary activities, marking two decades since its establishment.
Brighter Orange, White and Black
The revised palette replaces Easy Lift’s previous RAL 2001 orange with the brighter RAL 2004 shade. Its existing RAL 9003 white remains, while RAL 9005 black joins the colour scheme.
The colours are applied to different parts of the machines to create a revised visual balance. Easy Lift describes the result as “a more modern, distinctive and dynamic look.”
Gradual Introduction from November 2026
Easy Lift will introduce the new livery progressively on platforms produced from November 2026 onwards. The rollout establishes the updated scheme as the appearance of newly produced machines.
The manufacturer’s announcement centres on visual identity, explaining how the revised colours retain recognisable elements of the brand while updating its presentation.
Easy Lift’s Statement
The company said:
“This is not simply a change of colour, but an evolution of Easy Lift’s visual identity, designed to accompany the company in the years ahead while retaining some of the elements that have always distinguished the brand.”
“An image that perfectly reflects the spirit with which Easy Lift is entering this new phase: a new livery, yes, but above all, machines designed to continue doing what they were built for - working in real-world conditions and in a wide variety of environments.”
About Easy Lift
Easy Lift is an Italian manufacturer of tracked aerial work platforms and spider lifts, based in Brescello, Reggio Emilia. Founded in December 2005 by Michele and Emanuele Sorianini, the company began producing its first spider lift models in early 2006, initially supplying customers in Italy and the Netherlands.
Its product development has expanded from those early machines to include articulated tracked platforms and battery-electric versions. Recent additions include the RA21 double-pantograph model and fully electric versions of the RA26 and RA31. The company supplies international markets and provides after-sales support, including technical assistance and remote diagnostics.
Official website: www.easy-lift.com
Frequently Asked Questions
What has Easy Lift changed?
Easy Lift has introduced a new machine livery combining brighter orange, white and black as part of its 20-year anniversary activities.
Which RAL colours are used?
The new scheme uses RAL 2004 orange, RAL 9003 white and RAL 9005 black.
When will the new livery be introduced?
The manufacturer will gradually introduce it on platforms produced from November 2026.
Which machines have been shown in the new colours?
Examples include the R180 and a 31 metre RA31 delivered to the Optimus Shopping Centre in Turkey.
Where is Easy Lift based?
Easy Lift is based in Brescello, Reggio Emilia, Italy, and manufactures tracked aerial platforms and spider lifts for international markets.
