Franna to auction first MAC30 crane for Telethon 7
30 Second Takeaway
Franna will auction the first MAC30 pick-and-carry crane, serial number 300001, on the second day of the CICA 2026 National Conference. The sale marks a milestone in Franna’s 40th anniversary celebrations and gives buyers the chance to own the first unit of the new model. Proceeds will support Telethon 7 and its work with sick, vulnerable and disadvantaged children. The initiative was inspired by General Crane Services, a Telethon sponsor.
First MAC30 to go under the hammer
The first Franna MAC30, serial number 300001, will be auctioned on day two of the CICA 2026 National Conference. The sale connects the launch of a new model with Franna’s 40th anniversary.
The MAC30 joins Franna’s pick-and-carry crane range, equipment designed to lift and move loads around a worksite. The first unit offers buyers the opportunity to own a milestone machine from the new model line.
Auction links crane milestone with charity support
The auction will support Telethon 7, building on the charity work backed by General Crane Services, a sponsor of the children’s charity.
Franna General Manager Danny Black said the company wanted to support causes that matter to its customers. General Crane Services’ work for children prompted Franna to consider how it could contribute, and auctioning the first MAC30 provided a way to connect a product milestone with that effort.
“We’ve actually got a part of history, which hopefully our customers will want to be a part of as well,”
Black said.
Proceeds to support children
The live auction will bring together crane owners, collectors and other industry supporters. Funds raised will go to Telethon 7 and support its work with sick, vulnerable and disadvantaged children.
“Be a part of history, but most of all, make a difference,” Black said. “Not to the crane industry, but make a difference to those that really need it. The kids.”
About Franna
Franna is an Australian manufacturer of pick-and-carry cranes and a Terex brand. Its cranes are designed for lifting and moving loads around worksites, and its product range serves construction, industrial and other lifting applications. The company is marking its 40th anniversary with the MAC30 auction.
View website: https://www.terex.com/franna
About Telethon 7
Telethon 7 is the fundraising initiative of the Channel 7 Telethon Trust, a children’s charity in Western Australia. It raises funds to support sick, vulnerable and disadvantaged children through charitable programs, services and research. The MAC30 auction will contribute to this work.
View website: https://www.telethon7.com/
About General Crane Services
General Crane Services (WA) provides crane hire, lifting, rigging and transport services across Western Australia. Founded in 2011, the company serves construction, mining and industrial projects. Its support for Telethon 7 helped inspire Franna to connect the first MAC30 auction with the charity’s work.
View website: https://gcswa.com.au/
Frequently asked questions
Which crane is being auctioned?
Franna will auction the first MAC30 pick-and-carry crane, serial number 300001.
When will the auction take place?
The auction is scheduled for the second day of the CICA 2026 National Conference.
What will the auction proceeds support?
The funds raised will support Telethon 7 and its work with sick, vulnerable and disadvantaged children.
Why is Franna auctioning the first MAC30?
The auction marks Franna’s 40th anniversary and connects the first unit of the new model with charitable support inspired by General Crane Services’ work with Telethon 7.
