HFI Rentals opens in Houston under former CBS Rentals owner Jason Herin
30-Second Takeaway
HFI Rentals has opened in Houston, Texas, as a new aerial lift and telehandler rental company owned and led by Jason Herin. Herin previously owned CBS Rentals, which Herc Rentals acquired in 2021, and later served briefly as chief executive of Rental Dynamics. He is joined by chief operating officer Trent Ledkins, a former CBS Rentals asset manager, and a team that includes people with experience managing rental businesses in the greater Houston market. HFI is starting with new booms, scissor lifts, telehandlers, mini excavators, skid steers, trenchers and lighting towers. Herin says the company aims to build lasting customer relationships and become a strategic partner to the construction community.
Herin returns to equipment rental with HFI
Jason Herin has launched HFI Rentals in Houston, returning to the equipment rental industry after the sale of CBS Rentals to Herc Rentals in 2021. He later served as chief executive of Rental Dynamics and is now chief executive of Herin Family Investments, which owns HFI Rentals.
Herin began his career in 2002 as a sales engineer with ABB. He said the new venture gives him and his team an opportunity to apply lessons from their previous experience to a rental business focused on relationships, dependable equipment and customer service.
Experienced Houston team and opening fleet
HFI Rentals has appointed Trent Ledkins as chief operating officer. Ledkins previously worked as an asset manager at CBS Rentals alongside Herin. The company says its wider team also includes people who have managed equipment rental businesses in the greater Houston market.
The business is opening with a new fleet of aerial access and material-handling equipment, including boom lifts, scissor lifts and telehandlers from Genie, Skyjack and JCB. Its equipment offering also includes Kubota mini excavators, skid steers, trenchers and lighting towers.
Herin sets out customer-focused approach
Herin said the company wants to use its team’s rental experience to build a business around long-term customer relationships.
“We are incredibly excited to be back in the equipment rental industry and serving the Houston construction community. This is an industry our team knows, understands, and genuinely has a passion for.“We have an opportunity to take everything we have learned through our previous experience and build a company focused on what we believe matters most: strong relationships, dependable equipment, and doing business the right way. We couldn't be more excited about what we are building.“We aren't interested in simply being another equipment provider. We want to earn the opportunity to become a strategic partner to our customers. If our customers are successful, we're successful. That's the kind of company we're building for the long term.”
Ledkins said the company’s service approach will centre on responsiveness and follow-through.
“Equipment rental is ultimately a service business. Our goal is to make doing business with us easy. That means answering the phone, responding quickly, delivering dependable equipment and following through on what we say we're going to do. We want our customers to view us as an extension of their team and a partner they can count on when the job demands it.”
He added that HFI’s values are integrity, service, innovation and performance, with the aim of making customers’ work easier and holding the company, its people and equipment to high standards.
About HFI Rentals
HFI Rentals is a construction equipment rental company owned by Herin Family Investments, a Houston-based family office with interests in industrial real estate, corrosion prevention and equipment rental. HFI Rentals serves the Houston and San Antonio markets.
View website: https://teamhfi.com/
Frequently Asked Questions
Where is HFI Rentals based?
HFI Rentals has opened in Houston, Texas, and serves the Houston and San Antonio markets.
What equipment does HFI Rentals offer?
Its opening fleet includes boom lifts, scissor lifts and telehandlers, along with mini excavators, skid steers, trenchers and lighting towers.
Who leads HFI Rentals?
Jason Herin owns and leads the company. Trent Ledkins has joined as chief operating officer.
