Jekko establishes direct sales subsidiary in the Netherlands
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Italian mini crane manufacturer Jekko has established Jekko Nederland, a wholly owned sales subsidiary designed to strengthen its presence in the Dutch lifting equipment market. The new operation will be led by Kees Hoogendoorn, who joined Jekko as export manager approximately six months ago. The move marks a transition from the manufacturer's longstanding dealership arrangement with Hocap, which has represented Jekko in the Netherlands since at least 2010. Jekko is now seeking permanent facilities for its Dutch operation as it expands its direct sales and customer support strategy across Europe.
Jekko strengthens its presence in the Netherlands
Italian spider crane, pick-and-carry crane and mini truck crane manufacturer Jekko has announced the establishment of a wholly owned subsidiary in the Netherlands, bringing the company closer to customers in one of Europe's most established compact lifting equipment markets.
The new business, Jekko Nederland, will operate as a direct extension of the Italian manufacturer, supporting its strategy of developing dedicated local organisations in key European markets.
The Netherlands represents an important market for mini cranes and specialised lifting equipment, with strong demand from rental companies, construction contractors and businesses requiring compact lifting solutions.
The decision follows Jekko's experience with its directly owned German subsidiary, Jekko Deutschland, which the manufacturer identifies as a successful model for closer customer relationships and dedicated market support.
Kees Hoogendoorn to lead Dutch operations
The new subsidiary will be managed by Kees Hoogendoorn, who joined Jekko as export manager approximately six months before the announcement. Hoogendoorn will oversee the manufacturer's direct commercial presence in the Netherlands and help develop relationships with customers across the Dutch lifting and equipment rental sectors.
The initial registered address for the operation is in Driebruggen, a village northeast of Gouda. Jekko has confirmed that it is currently searching for permanent facilities to support the new business.
The establishment of a dedicated Dutch organisation is intended to strengthen local market expertise, customer engagement and support for Jekko's expanding equipment portfolio.
Hoogendoorn described the connection between the Italian manufacturer and the Dutch market, highlighting the engineering characteristics that have helped Jekko equipment establish a presence in the country. He said that, despite being manufactured in Italy, Jekko cranes reflect many of the engineering qualities valued by Dutch customers, adding that he expects his role connecting the manufacturer with the local market to deliver positive results.
Netherlands identified as strategic mini crane market
Jekko chief executive Diego Tomasella described the Netherlands as one of the world's most developed markets for mini cranes, citing its high concentration of equipment relative to population size. He highlighted the competitive nature of the Dutch market and the expectations placed on manufacturers regarding technology, lifting performance, efficiency and innovation.
The Netherlands is also home to major international businesses operating in the lifting equipment and machinery rental industries, reinforcing its importance within the European equipment market.
Tomasella explained that Jekko's decision to establish a directly owned subsidiary reflects the company's intention to increase its involvement in strategically important markets.
He pointed to the results achieved by Jekko Deutschland as evidence that dedicated local organisations can improve customer relationships and service delivery.
The company intends to apply a similar approach in the Netherlands, combining manufacturer involvement with local commercial expertise.
Direct customer support central to expansion strategy
Jekko sales director Alberto Franceschini said the new subsidiary would focus on strengthening the manufacturer's position through direct customer engagement, product performance and long-term relationships. He identified innovative equipment, reliable partnerships and high service standards as important requirements for customers operating in the Dutch market. The new structure is intended to give Jekko greater control over its commercial activities while developing a closer understanding of local customer requirements.
For manufacturers of compact cranes and specialised lifting equipment, local market knowledge can be particularly important where customers require machines capable of operating in confined spaces and demanding lifting environments. Jekko's direct investment signals its intention to build a longer-term presence in the Netherlands rather than rely exclusively on independent dealership representation.
Hocap ends longstanding Jekko dealership relationship
The announcement also marks a significant change to Jekko's existing distribution arrangements in the Netherlands. A business already operating under the Jekko Nederland name was established by Hocap, based in Buren, approximately halfway between Utrecht and Nijmegen. The company has represented Jekko cranes since at least 2010 and operates a workshop and showroom supporting its activities.
Following Jekko's decision to establish a wholly owned Dutch subsidiary, Hocap has confirmed that it will relinquish its dealership responsibilities. Hocap/Jekko Nederland managing director Costiaan Brouwer explained that the manufacturer's decision to approach the market directly did not align with Hocap's preferred dealership model.
The change represents a transition from an established independent distributor to a manufacturer-owned sales operation. Jekko has not yet announced the location of its permanent Dutch facilities or provided a detailed timetable for their establishment.
About Jekko
Jekko is an Italian manufacturer specialising in spider cranes, pick-and-carry cranes and mini truck cranes. Its compact lifting equipment is designed for applications where manoeuvrability, lifting capability and restricted operating space are important considerations.
The company serves international markets through a combination of distribution relationships and directly owned operations, including Jekko Deutschland and the newly established Jekko Nederland.
View website: https://www.jekko-cranes.com/
About Hocap
Hocap is a Netherlands-based equipment business located in Buren. The company has operated a workshop and showroom and has represented Jekko cranes in the Dutch market since at least 2010.
Following Jekko's decision to establish a wholly owned sales subsidiary, Hocap has announced that it will relinquish its Jekko dealership and associated responsibilities.
Frequently Asked Questions
What is Jekko Nederland?
Jekko Nederland is a newly established, wholly owned Dutch sales subsidiary of Italian mini crane manufacturer Jekko, created to strengthen its direct presence in the Netherlands.
Who will manage Jekko Nederland?
The operation will be managed by Kees Hoogendoorn, who joined Jekko as export manager approximately six months before the announcement.
Why has Jekko opened a subsidiary in the Netherlands?
Jekko considers the Netherlands a strategically important mini crane market because of its high concentration of compact lifting equipment, demanding customers and established lifting equipment rental industry.
Where will Jekko Nederland be located?
The subsidiary initially lists an address in Driebruggen, northeast of Gouda. Jekko is searching for permanent facilities for its Dutch operation.
What happened to the existing Jekko Nederland dealership?
The existing Jekko Nederland business was established by Hocap in Buren. Hocap has confirmed that it will relinquish the Jekko dealership following the manufacturer's decision to establish a direct sales operation.
What types of cranes does Jekko manufacture?
Jekko manufactures spider cranes, pick-and-carry cranes and mini truck cranes for specialised lifting applications, including work in confined or restricted spaces.
