MEC Restructures North American Sales Team with Key Promotions
30 Second Takeaway
MEC Aerial Work Platforms has promoted Ethan Waller and Joe Broughton to regional vice president roles covering the Eastern and Western US, respectively, while Robert Cox moves into a newly expanded sales operations leadership position based at the company’s California headquarters.
MEC Announces Sales Leadership Changes
MEC Aerial Work Platforms has implemented changes to its North American sales leadership team, promoting three experienced industry professionals to senior roles as part of an organisational realignment focused on customer support and sales efficiency.
The changes include the promotion of Ethan Waller to regional vice president, East, Joe Broughton to regional vice president, West, and Robert Cox to director, sales operations.
Regional Vice President Appointments
Both Ethan Waller and Joe Broughton will report to Paul Waller, vice president of sales, North America. In their new roles, they will oversee MEC’s territory and account managers within their respective regions.
Ethan Waller Regional Vice President, East
Ethan Waller joined MEC in April 2024 from Genie, initially serving as a national account manager.
MEC said:
“Since joining MEC in 2024 as a national account manager, Ethan has demonstrated a strong dedication to customer success, with over 14 years of industry knowledge and a proven record in sales and service. His leadership will drive continued growth and support for partners across the Eastern US.”
Joe Broughton Regional Vice President, West
Joe Broughton joined MEC from Genie in September 2020, taking on the role of West region sales manager.
The company said:
“Joe joined us as West region sales manager with 27 years of industry experience. His extensive background in sales leadership with major manufacturers positions him to lead MEC’s Western sales efforts with insight and precision.”
Sales Operations Leadership
In addition to the regional promotions, Robert Cox has been promoted to director, sales operations. He will be based at MEC’s headquarters in Fresno, California, where he will oversee sales administration and operational alignment.
Cox joined MEC in October 2023 as a regional business development manager, moving from rental company Acme Lift.
Supporting Rental Customer Needs
Paul Waller said the leadership changes are designed to support MEC’s rental partners as market demands evolve.
“Ethan, Joe, and Rob have each contributed significantly to MEC's growth and success. This organisational change will support the evolving needs of our rental company customers by focusing on account and sales operations alignment to ensure the best customer experience.”
About MEC Aerial Work Platforms
MEC Aerial Work Platforms is a US-based manufacturer of access equipment, specialising in electric slab scissor lifts, rough terrain scissors, and boom lifts. Founded in 1993 and headquartered in Fresno, California, MEC has built a reputation for innovative machine design, operator-focused features, and rental-friendly engineering.
MEC serves rental companies and contractors across North America and internationally, with a focus on safety, productivity, and ease of maintenance. The company is part of
Linamar Corporation, a global manufacturing group with operations across multiple industrial sectors.
Website: https://www.mecawp.com/
Frequently Asked Questions
Who has been promoted within MEC’s sales team?
MEC has promoted Ethan Waller to regional vice president, East; Joe Broughton to regional vice president, West; and Robert Cox to director, sales operations.
Who do the new regional vice presidents report to?
Both regional vice presidents report to Paul Waller, vice president of sales, North America.
Where will Robert Cox be based in his new role?
Robert Cox will be based at MEC’s headquarters in Fresno, California.
Why did MEC make these sales leadership changes?
The restructure is intended to better align sales and account management functions, supporting rental customers and improving overall customer experience.
