Tadano appoints Joeri Foets as sales manager for Belgium and Luxembourg
30 Second Takeaway
Tadano has appointed Joeri Foets as sales manager for Belgium and Luxembourg. He joins from Schapmans Camp, where he worked as maintenance manager for the past year and a half. Foets will focus on developing Tadano’s market position and relationships with new and existing customers in both countries. He takes over responsibility for the markets from Richard Beenen, senior sales manager at Tadano Netherlands, who will support the handover.
Foets takes responsibility for Belgium and Luxembourg
In his new role, Foets will represent Tadano with customers and partners in Belgium and Luxembourg. He will work with new and existing customers as the company continues to develop its presence across the two markets.
Beenen, who has been responsible for the region from Tadano Netherlands, will work with Foets during the transition.
Transport and maintenance experience
Foets began his career in 2006 by establishing Foets Trucking, a self-employed transport business that he operated for 12 years. He then joined YMA Trans as transport manager.
In 2023, Foets moved to H.Essers as maintenance manager. The following year he became transport coordinator at Corvers Biofuel, before joining Schapmans Camp in early 2025 as maintenance manager.
Tadano welcomes new regional sales manager
“We are delighted to welcome Joeri Foets in his new role. Belgium and Luxembourg are important markets for Tadano, and our customers value personal attention and reliable support. With Joeri taking responsibility for these markets, we are reinforcing our commitment to close customer relationships, strong partnerships, and continued development across the region,”
said Robbert Kreber, Managing Director of Tadano Belgium.
Foets said:
“My focus will be on understanding customer needs, supporting them with Tadano’s crane and access equipment solutions, and building lasting relationships. I look forward to contributing to Tadano’s continued development in both markets.”
About Tadano
Tadano is a Japanese manufacturer of lifting equipment, with roots dating to 1919 and the company established in 1948. Its product range includes mobile cranes, truck loader cranes, aerial work platforms and transport machinery. Tadano serves customers through a network of regional companies, sales teams and service partners. Its Benelux operation supports customers in Belgium, Luxembourg and the Netherlands.
View website: https://www.tadano.com/benelux/en/
Frequently Asked Questions
What is Joeri Foets’s new role at Tadano?
Foets is Tadano’s sales manager for Belgium and Luxembourg.
Who previously covered those markets?
Richard Beenen, senior sales manager at Tadano Netherlands, previously handled the region. He will work with Foets during the handover.
What will Foets focus on in his new position?
He will work to strengthen Tadano’s market position and support new and existing customers in Belgium and Luxembourg.
What experience does Foets bring to the role?
Foets has worked in transport and maintenance management. He established and operated Foets Trucking for 12 years, then held roles at YMA Trans, H.Essers, Corvers Biofuel and Schapmans Camp.
What equipment will Foets support?
He will support Tadano’s crane and access equipment customers in Belgium and Luxembourg.
