Manitowoc Donates $50,000 to Brooke’s House Following Conexpo Fundraising Initiative
- Meagan Wood
- May 4
- 3 min read
30-Second Takeaway
Manitowoc has donated $50,000 to Brooke’s House after visitors at Conexpo participated in a basketball fundraising challenge on the company’s exhibition stand. The donation supports the charity’s recovery and employment programmes for women, continuing a partnership that has already helped place graduates into manufacturing careers at Manitowoc.
Manitowoc Raises $50,000 for Brooke’s House at Conexpo
Manitowoc has donated $50,000 to women’s recovery charity Brooke’s House following a successful fundraising initiative held during Conexpo. The crane manufacturer installed a basketball hoop on its exhibition stand and pledged to donate:
$25 for every successful basket made by visitors
According to Manitowoc, attendees collectively scored more than:
2,000 baskets
throughout the exhibition, resulting in the substantial charitable contribution.
The fundraising campaign combined visitor engagement with community support during one of the construction industry’s largest trade events.
Partnership Supports Women in Recovery and Workforce Development
Brooke’s House is a nonprofit organisation focused on helping women through:
Substance abuse recovery
Rehabilitation support
Career development
Employment opportunities
Manitowoc has been supporting the organisation since 2020 as part of its broader community and workforce initiatives.
Brooke’s House Graduates Join Manitowoc Workforce
According to the company, around 20 Brooke’s House graduates are currently employed by Manitowoc. The partnership aims to provide both recovery support and long-term career opportunities within manufacturing and skilled trades.
Manitowoc Expands Support Through Training Programmes
In addition to financial contributions, Manitowoc has also supported Brooke’s House through workforce development initiatives.
Welding Classes Create Career Opportunities
Last year, Manitowoc offered Six-week welding classes to women participating in the Brooke’s House programme. The training initiative was designed to provide practical technical skills and create pathways into long-term employment opportunities within manufacturing and industrial sectors.
Limited Edition Fundraising Campaigns Continue Support
The company also supported the charity through limited edition T-shirt fundraising campaigns, which helped raise awareness and additional support for the organisation’s recovery programmes.
Manitowoc Highlights Importance of Employment Opportunities
Manitowoc executives said the partnership extends beyond financial support and focuses on creating meaningful career opportunities.
Company Focused on Long-Term Community Impact
Dave Hull, Senior Vice President of Sales at Manitowoc, said the company views the initiative as part of a broader commitment to workforce and community development.
“We like to think of this as more than financial support, we are also helping create life changing employment opportunities for the women of Brooke’s House,” said Hull.
The company said the programme demonstrates how industry partnerships can support both social impact and workforce development goals.
Construction Industry Increasingly Supports Workforce Inclusion Initiatives
The partnership reflects a growing focus across the construction and manufacturing industries on:
Workforce development
Skilled trades training
Community engagement
Employment accessibility
Social responsibility initiatives
As labour shortages continue affecting construction and manufacturing sectors, companies are increasingly investing in training programmes that create new pathways into skilled careers.
About Manitowoc
The Manitowoc Company is a global manufacturer of cranes and lifting equipment serving construction, infrastructure, industrial, and energy sectors worldwide. Its brands include Grove, Potain, National Crane, Shuttlelift, and Manitowoc crawler cranes.
The company also supports workforce development, technical training, and community initiatives across the regions in which it operates.
Website:https://www.manitowoc.com
About Brooke’s House
Brooke’s House is a nonprofit organisation dedicated to supporting women recovering from substance abuse through rehabilitation, recovery programmes, education, and career development opportunities.
The organisation works to help women rebuild their lives through structured support systems and employment pathways.
Frequently Asked Questions
How much did Manitowoc donate to Brooke’s House?
Manitowoc donated $50,000 following its Conexpo fundraising initiative.
How was the money raised at Conexpo?
Manitowoc donated $25 for every successful basketball shot made by visitors at its exhibition stand.
What is Brooke’s House?
Brooke’s House is a nonprofit organisation supporting women recovering from substance abuse and addiction.
How long has Manitowoc supported Brooke’s House?
Manitowoc has supported the charity since 2020.
What workforce programmes has Manitowoc provided?
The company has offered welding training classes and employment opportunities for women participating in the Brooke’s House programme.
