Tadano Strengthens European Leadership, Invests in Germany, and Launches GTC-600-2 Telescopic Crawler Crane
- Meagan Wood
- Sep 24, 2025
- 5 min read
Updated: Dec 29, 2025
30-Second Takeaway
Tadano is reinforcing its European operations with major senior leadership appointments, expanded investment in its German facilities, and the launch of the new GTC-600-2 telescopic boom crawler crane. With new executive oversight, multimillion-euro upgrades in Zweibrücken and Lauf, continued customer partnerships such as Dornseiff, and innovation across mobile and crawler crane platforms, Tadano is doubling down on Europe as a strategic hub for global crane engineering, manufacturing, and customer support.
Tadano Leadership Reinforcements in Europe
Effective October 1, Tadano is implementing key senior management changes in Germany. Noriaki Yashiro will assume the role of president and CEO of Tadano Demag GmbH and Tadano Faun GmbH, taking full responsibility for Tadano’s European operations.
To further bolster operations:
Dean Barley, president and CEO of Tadano America Corp., Manitex International, and Tadano Mantis Corp., will also oversee sales, customer support, marketing, and quality control in Europe.
Hiroyuki Goda, CTO of Tadano Ltd., will head research and development for mobile crane engineering in Europe.
Stefan Matthaei will lead production, logistics, and purchasing at the German facilities.
Toshiaki Ujiie, president and CEO of Tadano Ltd., stated:
“These additions bring the right experience to drive growth in Europe. Customer needs are at the heart of these leadership changes, and their goal is to strengthen the confidence of our European customers in Tadano.”
Investing in German Facilities
Tadano is continuing its multimillion-euro investments in its German sites at Zweibrücken and Lauf:
Zweibrücken: land acquisition, new repair workshop, upgraded production, and improved logistics.
Lauf: construction of a new European spare parts center (set to open mid-2026), expanded storage capacity, and new boom assembly lines.
These enhancements reinforce Tadano’s long-term commitment to Germany as a hub for global crane innovation.
Customer Focus: Dornseiff Expands City Crane Fleet
Long-time Tadano partner Dornseiff Autokrane und Schwertransporte GmbH has added another AC 3.045-1 City crane to its fleet, trading in an older AC 40 City. With four units now in operation, Dornseiff highlights the compact crane’s unmatched performance in confined spaces.
Anja Reger, operations manager at Dornseiff’s Olpe location, explained:
“We’ll be using the AC 3.045-1 primarily inside buildings to install overhead cranes and move machinery. Its compact design makes it unbeatable for these jobs, where conventional mobile cranes reach their limits.”
Product Innovation: The New GTC-600-2
Tadano also introduced the GTC-600-2, a 60-ton telescopic boom crawler crane that replaces the GTC-550. Key features include:
113.8 ft full-power boom with extensions up to 49.9 ft.
OPTI-WIDTH™ system for flexible lifting capacities up to 4° out of level.
Transport efficiency as a one-truck machine.
Advanced control with Tadano AML-C Rated Capacity Indicator, load charts for slopes up to 4°, and operator-defined work zone limits.
Powered by a Cummins Tier 4f / Euromot IV QSB6.7 engine, the GTC-600-2 is designed for versatility across bridge, heavy civil, power transmission, and foundation projects.
Reagan Bull, COO of Tadano Mantis, emphasized its value:
“The GTC-600-2 is the only 60-ton teleboom crawler transported on one truck, offering incredible versatility for core and lift-crane markets alike.”
Commitment to Customers and Innovation
With strengthened leadership, major facility investments, trusted customer partnerships, and cutting-edge products, Tadano is demonstrating its commitment to shaping the future of crane technology worldwide.
The Future of Crane Technology
Tadano is not just focused on the present. The company is actively looking to the future. Innovations in technology and customer service are at the forefront of their strategy. By investing in advanced machinery and training, Tadano aims to enhance operational efficiency and customer satisfaction.
Sustainability Efforts
Tadano is also committed to sustainability. The company is implementing eco-friendly practices across its operations. This includes reducing emissions and optimizing resource use. Such efforts not only benefit the environment but also improve operational efficiency.
Global Partnerships
Tadano believes in the power of collaboration. The company is forming strategic partnerships worldwide. These alliances allow Tadano to leverage local expertise and expand its reach. By working together, they can provide better solutions to customers.
Customer-Centric Approach
At the heart of Tadano's strategy is a customer-centric approach. The company listens to customer feedback and adapts its offerings accordingly. This responsiveness builds trust and strengthens relationships. Tadano aims to be a partner in success for its customers.
About Tadano Europe & Global
Tadano Ltd. is a global leader in lifting and access equipment, with a heritage dating back to 1955 when it introduced Japan’s first hydraulic truck crane. Today, Tadano designs and manufactures all-terrain, rough-terrain, truck, crawler, telescopic crawler, and lattice boom cranes serving construction, infrastructure, energy, industrial, and heavy lift markets worldwide.
Europe plays a central role in Tadano’s global operations, with key facilities in Zweibrücken and Lauf, Germany, supporting engineering, production, assembly, and aftersales service. Through subsidiaries such as Tadano Demag GmbH and Tadano Faun GmbH, the company delivers advanced crane solutions tailored to European regulations, jobsite conditions, and customer requirements.
Guided by Tadano’s corporate philosophy of Creation, Contribution, and Cooperation, the company emphasizes safety, quality, efficiency, and sustainability summarized in its core principle C+SQE. With a global support network and continued investment in innovation, Tadano remains committed to shaping the future of crane technology.
Website🔗 https://www.tadano.com
Frequently Asked Questions
What leadership changes is Tadano making in Europe?
Effective October 1, Noriaki Yashiro will become President and CEO of Tadano Demag GmbH and Tadano Faun GmbH, assuming full responsibility for Tadano’s European operations. Additional leadership roles expand oversight across sales, engineering, production, and customer support.
How does this impact Tadano’s European customers?
The new leadership structure places stronger emphasis on customer proximity, faster decision-making, and integrated support, ensuring European customers receive consistent quality across sales, service, engineering, and manufacturing.
Who will oversee European sales and customer support?
Dean Barley, President and CEO of Tadano America Corp., Manitex International, and Tadano Mantis Corp., will also oversee European sales, customer support, marketing, and quality control, aligning global standards across regions.
What role does R&D play in Tadano’s European strategy?
Hiroyuki Goda, CTO of Tadano Ltd., will lead mobile crane engineering and R&D in Europe, strengthening collaboration between Tadano’s Japanese and European engineering teams and accelerating crane innovation.
What investments is Tadano making in Germany?
Tadano is investing millions of euros across two major sites:
Zweibrücken: land expansion, a new repair workshop, upgraded production facilities, and improved logistics
Lauf: a new European spare parts center opening mid-2026, expanded storage capacity, and new boom assembly lines
Why is Germany important to Tadano’s global strategy?
Germany serves as Tadano’s European engineering, manufacturing, and service hub, particularly for all-terrain and crawler cranes. The investments reinforce Tadano’s long-term commitment to European crane innovation.
What is the significance of Dornseiff’s fleet expansion?
Long-time partner Dornseiff Autokrane und Schwertransporte GmbH added another AC 3.045-1 City crane, highlighting Tadano’s strength in compact cranes for confined, indoor, and industrial lifting environments.
What is the new Tadano GTC-600-2 crawler crane?
The GTC-600-2 is a 60-ton telescopic boom crawler crane, replacing the GTC-550. It is the only 60-ton teleboom crawler that can be transported on a single truck, making it highly efficient for bridge, power transmission, and heavy civil projects.
What key features does the GTC-600-2 offer?
113.8 ft full-power main boom
Extensions up to 49.9 ft
OPTI-WIDTH™ system for lifting up to 4° out of level
AML-C Rated Capacity Indicator
Operator-defined work zone limits
Cummins Tier 4f / EU Stage IV engine
